3 Pro Tips For Creating Video Content On Your Blog

You might blog for a living, or perhaps you run a blog to help market a small business. In either case, there are ways to take your blog to the next level and make it stand out from all the other blogs out there. Adding new forms of content to your blog is one of the best ways to do that. Video content is the obvious addition, but how do you successfully incorporate it into a blog? 

Some bloggers and marketers get this completely wrong, so let’s go through some pro tips for creating video content on your blog: 

Transcribe Your Videos

The biggest mistake is not transcribing your videos for people who can’t watch or listen to the content. Think about all the followers you’ve amassed since starting the blog – some of these could be hard of hearing. If you start posting videos that they can’t watch because they don’t understand what’s being said, then you alienate this section of your audience. 

Use transcription services to transcribe all of your videos and post the full transcript below each one. You can also get subtitles or captions added to your videos by using the transcriptions, so they’re way more accessible to a wider audience. This ensures all of your regular blog readers are happy and catered for. 

Embed The Video On Your Blog Page

How should you post a video on your blog? The best way is to create a YouTube account and upload the videos there. Then, you can click on the YouTube video and embed it onto a web page. 

It’s as easy as copying and pasting the embedded link into a blog post. You create the blog post as usual – ensuring you use the same title as your video. Then, you could include a brief introduction explaining what the video’s about, followed by the embed. It now gives people a chance to watch the video on your blog or click to watch it on YouTube. This is far more convenient than trying to upload a video file to your blog, which will likely lead to page-loading problems and turn more people away! 

Create Shareable Snippets & Clips

Why should you add videos to your blog? Because it gives you an opportunity to make much shareable content. You should edit parts of your videos and create little clips to post on social media. They’ll do wonders for your marketing strategy on Instagram or TikTok, drawing in lots of new viewers. If you want those clips to actually stand out in the feed, AI tools like Magic Hour AI Face Swap are an easy way to add a playful twist. Dropping yourself into a trending scene or meme tends to get far more engagement than a straight clip.

The goal is to use these clips to drive traffic to your blog – which will then get these new people to read all of your old blog posts. This is only possible if you make video content in the first place! 

On the whole, adding video content to your blog will be highly beneficial. It gives readers a break from written content while diversifying your content portfolio and driving traffic from new sources. Never be afraid to put different types of content like this on your blog. There’s no reason everything has to be a blog post – get creative from time to time. 

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Becky

Meet the award-nominated UK lifestyle blogger behind Spirited Puddle Jumper – a mum of three living in South East London! Becky shares the real ups and downs of family life, parenting tips, and lifestyle inspiration, proving that being a mum doesn’t mean you stop being fun or having other interests! Follow along for honest insights into UK family life and opinions on a whole range of topics, from travel and food, to beauty reviews, home and DIY, business and health and wellness.