5 Top Business Marketing Courses In Australia

The world of marketing continues to evolve, and with studies suggesting that demand for marketing professionals will grow by some 8% over the coming decade, now’s the perfect time to begin your journey towards a marketing career.

As with most advanced fields, success in marketing is often dependent on the quality of the applicants’ education. With competition for the best roles more competitive than ever, completing a business marketing degree really can play an influential role in determining your long-term career prospects.

With that said, it’s worth keeping in mind that not all business marketing courses are created equal. The best provide the skills, tools, and real-world experience that graduates need to land a role soon after graduation, or sometimes even before graduation. Ultimately, making sure you choose the right business marketing course is key for getting ahead.

With that in mind, we thought it’d be a good idea to put together a round-up of some of the best business marketing courses in Australia. Choose from one of the following, and you’ll be setting yourself up for success in business marketing. 

1. ICMS: Best Business Marketing Course for Graduate Employment Outcomes

The highly-rated Bachelor of Business (Marketing) course from ICMS is designed to ensure that students can step into marketing roles as soon as they’ve graduated. In fact, many students have already secured roles before graduation. 

The course, which is available on a part-time, full-time, or online basis, doesn’t just boast impressive graduate employment outcomes. It sets students up to reach their professional goals on a long-term basis. Unlike courses from other institutions, the Bachelor of Business (Marketing) course from ICMS blends strong academic foundations with 600 hours of real-world experience. The course includes the highly-respected Work Integrated Learning (WIL) program, which ensures that students benefit from hands-on experience via placements at some leading names, including:

• Kinship Digital
• BT Financial Group
• Momentum Media
• Benefit Cosmetics
• MAXMEDIALAB
• And more

The course stands out thanks to ICMS’s commitment to making sure its students are fully ready for the workforce upon graduation. A career-focused course, the Bachelor of Business (Marketing) course features real-world assessments instead of exams for most subjects, professional placements within a business that aligns with the student’s career goals, and a focus on professional skills such as resume and interview preparation, career support, and access to industry-expert mentors. 

2. Kaplan: Flexible Business Marketing Courses Across Australia

The Bachelor of Business (Marketing) course from Kaplan Business School equips graduates with the skills required to thrive in the ever-evolving marketing sector. The three-year course, which is available at its Adelaide, Melbourne, and Sydney campuses, teaches students how to analyse marketing problems, analyse marketing data, and create marketing solutions that support business objectives.

While slightly geared towards international students, Kaplan’s reputation ensures that graduates have a respected qualification upon graduation. Graduates from the course typically go on to work in public relations, advertising, digital marketing, and e-commerce. Part of the appeal of Kaplan’s course is that it offers multiple intakes throughout the year, and it also allows students to guide their learning with their eventual career goals in mind. The course consists of 15 core subjects, plus 9 elective subjects. 

3. Torrens: A Good Option From a Well-Respected Private Institution 

The Bachelor of Business (Marketing) degree from Torrens University, which is available on a 3-year full-time or 6-year part-time basis either in-person or online, is designed to provide students with core business knowledge blended with marketing experience. As with ICMS, there’s a strong real-world experience component to this course, with students undertaking some 300 hours of industry placements.

The curriculum teaches students how to create unforgettable customer experiences, develop brand loyalty, and design strategic campaigns that yield results. Graduates from the course go on to work in a wide range of marketing-related roles, including marketing officer, social media specialist, marketing manager, and assistant brand manager. Throughout the course, students will choose from eight elective modules: 2 in year one, then three each in years 2 and 3. 

4. RMIT: Business Degree With Marketing Major

The Bachelor of Business – Marketing Major course from RMIT is, as the name suggests, a business degree where students have the option to select marketing as a major. Throughout the course, you’ll learn the fundamentals of business along with concepts such as digital marketing, campaign strategy, data analytics, and brand management. While broader than some of the other courses named in this list, it has a strong reputation, with graduating students equipped to work in a wide range of industries. That’s supplemented by hands-on learning and the institution’s industry connections, which increase the chances that graduating students are ready to enter the workforce. 

Students who select a marketing major with this business course also have the option of additional minors, which can help to align the course with the student’s eventual career goals. 

5. University of Canberra: Good For Online Learners

The Bachelor of Business (Marketing) course from the University of Canberra, which is delivered online or in-person, helps to prepare students for a successful career in marketing. Combining lessons with real-world work experience, the course is designed to equip students with the skills they need to provide creative, innovative marketing solutions to businesses across the world, in a wide variety of sectors.

Graduates from the University of Canberra’s Bachelor of Business (Marketing) course typically go on to work in roles that include:

• Marketing Manager
• Marketing Consultant
• Brand Manager
• Web Analytics Consultant
• Social Media Manager

Note that while this course is available on an online basis, remote students will still need to complete in-person placement hours. 

The Best Business Marketing Courses In Australia: Final Thoughts

With marketing expertise increasingly in demand, now’s the time to begin the journey towards graduating from a business marketing course in Australia. With so many good options available, it’s recommended that prospective students take the time to understand what they need and want from the course, with a particular emphasis on whether you want a standalone business marketing degree, or a business degree with a marketing major. If the former, then an option like ICMS could work well; if the latter, then the course from RMIT is worth exploring.  

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Becky

Meet the award-nominated UK lifestyle blogger behind Spirited Puddle Jumper – a mum of three living in South East London! Becky shares the real ups and downs of family life, parenting tips, and lifestyle inspiration, proving that being a mum doesn’t mean you stop being fun or having other interests! Follow along for honest insights into UK family life and opinions on a whole range of topics, from travel and food, to beauty reviews, home and DIY, business and health and wellness.