Buying e-liquid online is easier when you know what to compare.

Other practical differences are also important. Bottle format, type of nicotine used, VG/PG ratio, device compatibility and delivery options can all determine which retailer suits you best.

Gourmet E-Liquid is the overall best pick for adult consumers in the UK looking for the widest selection of e-liquid formats in one website. Vape Club excels at finding what you need after detailed filtering, Vape Superstore has helpful purchasing resources, and UK ECIGSTORE caters to customers who focus on nic salts.

This comparison focuses on range, navigation and buying experience rather than individual product prices.

What We Cover

• Quick comparison
• Gourmet E-Liquid
• Vape Club
• Vape Superstore
• UK ECIGSTORE
• How to choose an online e-liquid shop
• Final verdict

Quick Comparison

1. Gourmet E-Liquid: Best Overall for E-Liquid Choice

Gourmet E-Liquid is built around breadth of choice.

It now carries over 3,400 flavors of e-liquid. They offer flavors ranging from 10ml e-liquids, nic salts, 50/50 e-liquids, high VG e-liquids, shortfills, as well as nicotine shots. This means consumers can find popular products in one place rather than needing different vape shops.

Ranges are also much narrower than the headline figure would imply. Filtering by nicotine strength, bottle size, VG ratio and brand means customers can narrow the options before comparing flavours.

Why does that matter? Well, because what liquid works best will partly depend on your hardware. A low powered refillable pod system won’t always work best with the same VG/PG ratio or liquid style as a high powered sub-ohm tank.

Adults comparing various vape flavors will find this technical filtering more helpful than deciding based on flavour alone.

The retailer claims its e-liquids are sourced from reputable manufacturers through official distributors. Its range of vape juice includes options with and without nicotine in various formats.

Delivery is another benefit too. Gourmet E-Liquid currently offers free Royal Mail Tracked 24 delivery on orders over £20. Fast delivery, choice of products and helpful service also frequently feature in Trustpilot reviews along with the odd delayed or incorrect order.

If you’re looking at formats as well as strengths and VG ratios side-by-side in one extensive catalogue as an adult shopper, then Gourmet E-Liquid is your best overall option from this comparison.

2. Vape Club: Best for Detailed Filtering

Vape Club also stocks a huge selection of e-liquids ranging from freebase liquids to nic salts, shortfills and nicotine shots.

Its main strength is how precisely shoppers can narrow the range.

Available filters include nicotine strength, liquid type, flavour type, country of origin and additional product attributes. Major formats also get their own categories, helping to organise large selections.

It works best when you already know what you want technically speaking. If you know an adult will be using a low-powered refillable kit for instance, you can narrow down the catalogue to appropriate ratios and strengths rather than searching through every e-liquid option.

Vape Club also publishes guidance around VG and PG ratios, which helps connect the filter choices to device type.

It is a strong alternative for shoppers who prefer specification-led browsing and detailed filters.

3. Vape Superstore: Best for E-Liquid Buying Guidance

Choice is useful only when the labels make sense.

Vape Superstore has an impressive range of e-liquids as well as helpful information on standard formats and VG/PG ratios.

It now features nic salts, 50/50 liquid, high VG, shortfills and nicotine free liquid. The accompanying guidance explains how liquid type and ratio relate to different categories of refillable hardware.

That gives the store a different role from a catalogue focused mainly on filtering.

A person looking to compare a refillable pod system against a more robust tank will find those articles helpful for understanding how one e-liquid format may fit one setup better than another. The educational information is located right beside the shopping categories.

Vape Superstore may suit adult shoppers who want extra guidance before narrowing the catalogue.

4. UK ECIGSTORE: Best for Nic Salt Selection

UK ECIGSTORE earns its place through the depth of its nic salt category.

Its current offering of nicotine salts boasts upwards of 1,000 products and allows customers to filter through brand and other product attributes. Its selection of e-liquids, in general, also offers shortfills and nicotine shots.

That makes its strength easier to define.

Adult consumers familiar with compatible lower wattage refillable hardware who are aware they want nic salts as their format may benefit from starting in the salts category to reduce unrelated browsing.

The shop also has shelves dedicated to other styles of e-liquid, so you aren’t stuck with nic salts if your gear changes or taste buds evolve.

UK ECIGSTORE will suit buyers over the age of majority best when nic salts are the initial focus of their search.

How to Choose an Online E-Liquid Shop

Start with the device, not the flavour name.

Verifying the liquid form factor. Nic salts, freebase liquids and nicotine free shortfills all behave differently. Refer first to the device instructions and the e-liquid manufacturer’s guidance.

Consider VG/PG ratio. 50/50 liquids are typically meant to be used with less powerful mouth-to-lung hardware. Many high VG liquids are made for higher-powered devices.

Start with technical filters. Narrowing your choices by nicotine strength, bottle type, VG/PG ratio will usually get you through your options list faster than reading flavour descriptions.

Check current UK compliance information. According to MHRA guidance for refill bottles containing nicotine sold directly to consumers; bottles must not exceed 10ml volume and 20mg/ ml concentration. Please refer to notification, packaging and labelling obligations. MHRA e cigarette and vape guidance for up to date rules.

Final Verdict

All four retailers provide substantial e-liquid ranges, but they suit different buying approaches.

Vape Club works well when filtering power is what matters most. Vape Superstore helps buyers who desire more description along with the catalogue. UK ECIGSTORE hits home best when starting your search with nic salts.

Gourmet E-Liquid is our best overall recommendation from this list for adult customers in the UK who care about range and uncomplicated delivery. The variety of e-liquid types available here, along with its technical filtering and free Royal Mail Tracked 24 on orders over £20 means it ticks the most boxes.

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Becky

Meet the award-nominated UK lifestyle blogger behind Spirited Puddle Jumper – a mum of three living in South East London! Becky shares the real ups and downs of family life, parenting tips, and lifestyle inspiration, proving that being a mum doesn’t mean you stop being fun or having other interests! Follow along for honest insights into UK family life and opinions on a whole range of topics, from travel and food, to beauty reviews, home and DIY, business and health and wellness.