Cool Apartment Names: The Ultimate Guide to Naming Your Flat (Because Yes, We Say Flat Here!)

 

Right, let’s talk about something I’ve been absolutely fascinated by lately, giving houses really great names (see 109 great house name ideas here!), but more recently – apartment names! Or should I say flat names, since we’re here in good old Blighty? Either way, I’ve been taking a good look at the world of property naming, and honestly, it’s way more interesting than I expected when I first started looking into it.

I’ve always been a bit obsessed with property names (you might have noticed if you’ve read my other naming posts in the naming property section – I may have a slight addiction to this topic!). There’s something lovely about giving your home an identity beyond just a number.

What Do You Call a Luxury Apartment?

If you’re working at the top end of the market, there’s a whole vocabulary around upscale property naming and developers have it down to a fine art.

Penthouse remains the gold standard: the top-floor apartment, usually with the views, the space, and the price tag to match.

Residences (plural) immediately elevates. “Chelsea Residences” lands differently than “Chelsea Flats.”

Suites suggests something between a hotel and a home, often used for serviced apartments.

Court or Courtyard implies enclosed elegance. Think period conversion, mullioned windows, maybe a fountain.

Heights works for tall buildings with genuinely good views. It’s honest about what it’s selling.

Manor brings an estate-like feeling even to a modern development. British buyers respond well to it.

Collection is popular at the moment. “The [Something] Collection” sounds like a boutique hotel and is very effective for high-end conversions.

The adjectives that work in luxury naming: Premier, Signature, Platinum, Executive, Regal, Crown, Sovereign. The ones that feel dated: Elite, Opulent, Prestige (all overused, all a bit 2010).

200+ Cool Apartment and Flat Names by Style

I’ve organised these by feel so you can jump to whatever suits your property best. I’ve also included a short note on a few favourites in each section, because a name without a story is just a word.

Sophisticated Urban Flat Names

For city-centre living and contemporary conversions:

• The Metropolitan Loft
• Skyline Quarters
• The City Sanctuary
• Highline House (works especially well for a first-floor conversion with elevated garden views)
• The District
• Downtown Heights
• The Urban Enclave
• The Modern Manor
• Cosmopolitan Chambers
• The Meridian
• Junction House (great for a property near a transport hub)
• The Social
• Platform Apartments
• The Quarter
• One Central
• The Exchange (ideal if the building was formerly a bank or trading space)
• Civic House
• The Studio on [Street Name]
• The Rooftop
• Boulevard Residences

Nature-Inspired Names

Even us city folk like a bit of green in our naming:

• Willow Court (simple, memorable, works for almost any era of building)
• Cedar Heights
• The Evergreen
• Ivy Manor (particularly good for a brick building with actual ivy)
• Maple Residence
• Sycamore Square
• The Garden Terrace
• Birch Grove
• The Botanical
• Primrose Place
• Bluebell View
• The Old Oak
• Hawthorn House
• Meadow Rise
• Alder Court
• The Copper Beech
• Wisteria House
• The Orchard
• Foxglove Apartments
• Rosemary Lane

Vintage and Period Names

For Georgian conversions, Victorian terraces turned into flats, and anything with original features:

• The Georgian Residence
• Victorian Mansions
• Heritage Court
• The Regency
• Abbey Gardens
• The Old Parsonage
• Windsor Chambers
• The Wellington
• Edwardian Heights
• The Pennant
• Hallam House
• The Assembly Rooms
• Clarence Court
• The Maltings (if the building was actually a malt house, even better)
• The Granary
• The Warehouse (for industrial conversions, brutally honest and works brilliantly)
• Temperance Hall
• The Old Library
• Chapel Court
• Foundry House

Funny and Whimsical Names

Life’s too short for boring names, and a flat that makes you smile every time you come home is worth more than you’d think:

• Cloud Nine Apartments
• The Cosy Nook
• The Wanderlust
• Unicorn Court (yes, genuinely. Own it.)
• The Jolly Roger (perfect near water)
• Sunshine Studios
• The Boho Den
• The Hideaway
• Curious Corner
• The Wonky Flat (for any property with that distinctive period wonkiness)
• Nearly There House (if you’ve been renovating for a while, this is an option)
• The Perch
• The Den
• Potluck House
• Sparrow Flat

Location-Based Names

These feel the most authentic because they’re actually true:

• Thames View
• Parkside Residence
• The Riverside
• Hillcrest Manor
• Waterfront Apartments
• The Village Square
• Harbourside Heights
• The Green
• Station Court
• Market Place Flats
• Canal House
• The Common (near any common or park)
• Dockside Studios
• The Bridge
• Cathedral View
• The Ferry House
• Tidal House
• The Lane
• Gasworks Apartments (for Victorian industrial-area conversions, this actually works beautifully)
• Quayside

Minimalist Modern Names

For the stripped-back contemporary aesthetic:

• The Cube
• Studio One
• Apex Apartments
• The Line
• Urban Form
• The Level
• Pure Residences
• The Frame
• Axis House
• The Element
• Grid House
• Form Apartments
• The Plot
• One
• The Plane
• Block (simple, architectural, cool)
• The Module
• Unit One
• Slab (yes, really. It’s an architectural term and works for brutalist conversions)
• The Loft

London Flat Names: What Works in the Capital

I can’t write this post without giving London a proper section, because naming a London flat is a different exercise to naming one in, say, the Cotswolds.

London naming tends to lean on three things: area identity (the name of the street, the estate, the old industrial use of the land), architectural character (period conversions get period names; tower blocks get aspirational names that quite often feel at odds with the building), and aspiration (developers have been calling things “Manor,” “Court,” and “Gardens” in London for over a century even when there’s very little of any of those things present).

Some approaches that genuinely work for London flats:

Use the street or area. “The Bermondsey” or “The Hackney” as a flat name sounds confident and rooted. You can do this even for a rented flat: it’s just what you call it.

Reference the building’s history. London buildings have been warehouses, churches, factories, schools, offices, and hospitals. All of that is fair game. “The Printworks,” “The Old Mission,” “The Counting House,” “The Signal Box.” These names have more character than anything invented.

Lean into the view or the local landmark. I’ve seen flats called “The Shard View” (bold, but the view backed it up), “The Heath House” (Hampstead, obviously), and “The Common” (several of them, in various south London postcodes). They work because they’re honest.

Avoid generic London grandeur. There are already forty-seven buildings called “Royal Something” and sixty-eight called “Kensington Something” in London. Unless you’re actually in Kensington, give it a miss.

Naming Your Flat for Airbnb or Short Lets

This is a use case that barely gets covered in articles like this, and yet it’s one of the most important. If you’re listing a flat on Airbnb or another short-let platform, the name is genuinely part of the marketing.

What works for short-let naming is slightly different to what works for a building name. You need something evocative, searchable, and memorable. You also want something that creates an expectation you can actually meet.

Some approaches that convert well:

Lead with the feeling, not the building type. “The Cosy South London Retreat” works harder than “Flat 3, St Giles Road.”

Name the view or the best feature. If you’ve got a balcony, use it. If you’re in a converted warehouse, own it. “The Bermondsey Warehouse Flat” tells a story before anyone’s read the listing.

Keep it short for searchability. Three words maximum. “The East End Studio,” “The Chelsea Hideaway,” “The Brixton Loft.” These are easy to remember and easy to search.

Avoid anything that oversells. Calling a sixth-floor flat with a car-park view “Sky-High Luxury Penthouse” is going to earn you three-star reviews and the very specific misery of disappointed guests.

Some flat names that work well for Airbnb:

• The South London Hideaway
• Cosy Canal Studio
• The City Bolthole
• Brick Lane Loft
• The Notting Hill Nest
• Riverside Room
• The Bermondsey Base
• East End Edit
• The Shoreditch Studio
• Victoria Pied-à-Terre

How to Choose the Perfect Name for Your Flat

Here’s the process I’d actually use:

Look around you first. Before you brainstorm anything, just look out the window. What do you see? What’s the most distinctive thing about where you are? The best names come from reality, not imagination.

Think about the building’s past. What was it before? Old warehouse? Victorian terrace? Former school? Buildings with a history give you naming material that feels earned rather than invented.

Match your style. Your flat’s name should feel like you. If you’re minimalist, a fussy Victorian name will feel wrong every time you say it. If you’re warm and eclectic, “The Unit” isn’t going to spark joy.

Say it out loud. Does it roll off the tongue? Can you imagine giving your address without feeling slightly embarrassed? Test it on someone who’ll be honest with you. (I’ve relied on my husband for this. He has, in fairness, saved me from “The Glitter Palace” more than once.)

Check Google Maps for duplicates. Genuinely important, this one. Search for your chosen name in your area before committing. You don’t want your Deliveroo turning up at the wrong Riverside Apartments. I speak from experience.

Live with a shortlist for a week. Write down your top three and don’t decide immediately. The one that still excites you after seven days is usually the right one.

Popular Apartment Complex Names (What Actually Works)

If you’re naming a whole building rather than your individual flat, these are the tried-and-true winners that have stood the test of time:

• The Heights/[Location] Heights
• The Residences
• [Location] Court
• The View/[Feature] View
• The Gardens/[Location] Gardens
• [Location] Place
• The Commons
• [Location] Square
• The Pointe
• The Park/Parkside

There’s a reason these formulas are popular – they work! They’re professional, memorable, and give that immediate sense of community without being too precious about it.

Frequently Asked Questions

Can I name my rented flat?

There’s nothing legally stopping you from having a personal name for your flat that you use among friends and family. But if you want an official name on your post or Royal Mail delivery address, that does require the freeholder’s agreement and registration with your local council. Most landlords won’t object if you’re just using a nickname informally.

Do I need to register a flat name with Royal Mail?

Yes, if you want the name to be part of your official address. According to the Royal Mail’s addressing guidance, new property names should be registered through your local council’s address management system. This makes sure your post gets delivered correctly and that emergency services can find you. It’s free to register and usually straightforward.

What’s a good name for a studio flat?

Studio flats suit names that acknowledge the compact nature of the space without apologising for it. Something like “The Den,” “The Nook,” “The Perch,” “The Hideaway,” or “Studio [number or street name]” all work well. Avoid names that imply more space than you’ve got. Honesty reads as confidence.

What should I name my flat for Airbnb?

For Airbnb, name the feeling and the location. Three words works best. Lead with what makes the flat distinctive: its neighbourhood, its view, its architectural character, or its best feature. “The South London Bolthole,” “The Canal Studio,” “The Shoreditch Loft.” Avoid overselling.

Do British and American apartment names differ?

Massively. American apartment naming tends toward the elaborate and aspirational: “The Majestic Oak Gardens Luxury Living Experience” is only a slight exaggeration. British naming is more understated. We’re more likely to go with “Oak Court” and leave it at that. There’s also the flat/apartment distinction to account for: Americans would never say flat, and Brits would only use “apartment” for something genuinely upscale.

Can I use a famous place name for my flat?

You can reference a place but be sensible about scale. “Buckingham Palace, Flat 3” is going to confuse people. And if you’re naming an Airbnb listing, avoid trademarked brand names entirely. Keep it original.

How long should a flat name be?

Two to four words is the sweet spot. Short enough to say naturally, long enough to be specific. “The Riverside” is perfect. “The Grand Majestic Harbourside Residence” is going to be shortened to “that flat by the water” within a week.

Are there any legal requirements for naming a flat in the UK?

Not in terms of content, but the name does need to be registered with Royal Mail for post delivery purposes. Some councils have guidance around names that could cause confusion with emergency services. Other than that, you’re free to be creative.

If you’ve loved diving into apartment names with me, you might enjoy exploring more naming ideas in my property naming section where I’ve covered everything from houses to holiday homes!

Now, off you go – go forth and name things! And if you come up with something absolutely brilliant (or hilariously terrible), please do drop it in the comments. I live for this stuff!

Have you named your flat or apartment? What made you choose that particular name? I’d love to hear your stories in the comments below!

Read my other Property Naming posts:

109 House Names and Ideas: The Complete Guide to Naming Your Home

Period Property Names

Beach House Names

Cabin Names

Farm Names

Cottage Names

Funny House Names

Bungalow Names

Swimming Pool Names

Ranch Names

Cornish House Names

Modern House Names

Mansion Names

Lake House Names

Welsh House Names