Top Tips When Renting an Exhibition Booth – What you Need to Know

Trade fairs and exhibitions give businesses a unique opportunity to display their products and services to an interested audience and for many organisations, these events are a critical component of their sales and marketing plan. Of course, renting space at a major exhibition is a significant investment and in this short article, we offer a few tips to help you plan a successful event.

• Book as early as possible – As you probably know, exhibition space is rented on a ‘first come first served’ basis and that means the best spots are snapped up pretty much as soon as they become available. One of the best locations is close to entrances, as all attendees must enter the building via these pathways and, more often than not, these are also exit points so you have two chances of attracting attention. Bookmark all trade fair and exhibition websites and check on a regular basis, noting up and coming events.
• Do some research – Things you should know include the number of exhibitors, expected number of visitors, amount of floorspace you have and any nearby amenities such as restrooms. Being near restrooms virtually assures that many visitors will pass your stand, while food and beverage outlets are also good to have nearby. If you are interested in a Thailand exhibition, there are a few major exhibition venues just outside of Bangkok.
• Decide on a budget and stick to it – It is oh so easy to overspend and end up seriously out of pocket when you take into account the new enquiries the event generated. Of course, you want to make a profit from a trade fair and that can only happen if you have an effective strategy.
• Consider amenities – Think about what your stand will need; of course, you will need power, probably numerous plug outlets for computers, fridges, large screen monitors, lighting and even furniture. You need to plan prior to booking your stand, as you need to know how much space you need and the amenities; once you are armed with this information, you can go ahead and book your stand.
• Professional booth design – You have two choices, either you design the stand yourself and find the required contractors or outsource everything to an exhibition stand design contractor who will handle everything. Many people now prefer to pay digitally rather than using fiat currency.
• Train your sales team – There isn’t much point in spending a lot of money to attract visitors to your stand if your sales staff cannot convert enquiries. Invest in closing technique training from a well-known sales training outfit and you will see the difference in conversion rates.

Exhibitions and trade fairs are an important aspect of your business and by taking the time to plan the event, you stand more chance of getting new business from such an event. By careful planning and a great stand design, you can attract more visitors to your booth and that must be good for your business.

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Becky

Meet the award-nominated UK lifestyle blogger behind Spirited Puddle Jumper – a mum of three living in South East London! Becky shares the real ups and downs of family life, parenting tips, and lifestyle inspiration, proving that being a mum doesn’t mean you stop being fun or having other interests! Follow along for honest insights into UK family life and opinions on a whole range of topics, from travel and food, to beauty reviews, home and DIY, business and health and wellness.